The Most Undervalued Luxury in a Woman’s Wardrobe

As the founder of Yellow Bloom, a luxury home wear and nighty brand for women in India, I have always found it strange that the garment a woman spends the most time in — her home wear, her nighty — is treated as something that does not deserve design. The word “nighty” itself has long been associated with something practical, invisible, and not meant to be taken seriously, even though it is the one piece of clothing a woman lives in for the longest hours of her day.

But a woman does not disappear when she comes home. Those private hours are filled with thinking, reading, creating, resting, and becoming. What she wears during this time quietly shapes how she feels about herself, yet for decades it has remained overlooked by fashion.

That is where Yellow Bloom began. The woman in the image, wearing Yellow Bloom luxury home wear, is not posing for a campaign. She is thinking, writing, and creating. That moment is not styled — it is lived — and that is exactly what our premium cotton nighties and Home wear are designed for.

With more than 190 designer nightwear and home wear styles live on our website and new collections added every month, Yellow Bloom is not built on trends. Our design process is guided by psychological questions. When women wear clothes that respect their bodies and their natural rhythms, something subtle but powerful shifts. They sit differently. They move differently. They feel more at ease inside themselves. That is the real luxury Yellow Bloom offers.

While much of the fashion industry looks outward to runways, influencers, and viral aesthetics, Yellow Bloom looks inward to how women actually live inside their clothes. We pay attention to how a soft cotton feels after hours on the skin, how a silhouette supports the body instead of controlling it, and how a print changes a woman’s mood on an ordinary afternoon.

In doing so, Yellow Bloom is redefining what a luxury nighty and premium home wear can be. No longer undervalued and no longer a compromise, it becomes an essential part of a woman’s everyday life. Yellow Bloom is not following a trend; it is creating one, where designer nighties and luxury Home wear are treated with the same care and intention as any garment worn outside.

Because garments created this way are not just worn — they are lived in.