Privacy policy
This Privacy Policy explains how YEELLOW BLOOM FASHION AND APPAREL LLP ("Yellow Bloom" or "we" or "us" or “Company”) collects, uses, discloses and otherwise manages personal information when you use the website www.theyellowbloom.com to shop with us or otherwise share your sensitive personal information and data with us. We value our customers’ privacy and appreciate your confidence that we will respect your privacy in a careful and sensible manner.
Company takes privacy protection of their customers very seriously. We operate on the highest standards in this regard because we value the trust you have a place in us. We strive to ensure that we treat all information provided by you with the highest diligence and integrity.
Through this document, we wish to make you feel safe and comfortable while using www.theyellowbloom.com We want to make you fully aware of certain data/information that we will be collecting from you so that you feel confident sharing that particular information with us.
By visiting the Website, you are agreeing to the terms of this Privacy Policy. Please read this policy carefully. Our business is constantly evolving and our Privacy Policy, the Website and our Terms & Conditions will also evolve in conformity with the latest regulations. We may email periodic reminders of our notices and terms of business, unless you have instructed us not to, but you should check our Website frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account including sensitive personal information and data. Your visit to the Website and any dispute over privacy is subject to this Privacy Policy and the Website’s Terms & Conditions. Personal information as contemplated under our Policy may include sensitive personal data or information as identified under the prevailing applicable laws and shall include the following:-
1. Customer/User Data
For an enhanced shopping experience, we may require you to provide us with certain identifiable information about you which may not be limited to name, phone number, and postal address. We use this information to contact or identify you.
Here are the types of data we may collect and how we may use them-
Personal details
This will include your-
First and last name
Email address
Contact number
Shipping or billing address
Pin code
Credit/Debit card information
We collect this data when you create an account on our website, make a purchase or contact us.
Log data-
When you visit our websites, your browser sends us information called as “log data” which includes-
The type of device you use
The IP address of your device
The type of Internet browser you use
The pages you visit/access
The links you click on our website
The number of times you access the page
Things you view, add to bag, add to Wishlist
Cookies-
Cookies are files with small amount of data that is commonly used as an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer’s hard drive.
Our website uses these “cookies” to collect information and to improve our website to give you better shopping experience.
You have the option to either accept or refuse these cookies, and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our website.
How we use your personal data
In general, we use your personal information to improve our products and services, to communicate with you, to offer you personalized services and to ramp up the security of our website. We will be making calls and sending SMS through a third-party platform. With your information We sought your consent to receive promotional / confirmation calls on the number shared, and such calls and SMS would be coming from a third-party platform.
Improving our services-
We use personal data to help us provide, improve, and develop our products, services, and advertising. This includes using personal data for purposes such as data analysis, research, and audits.
Contacting you-
Subject to your prior expressed consent for using our services, we may use personal data to send you marketing communications in relation to our Company owned products and services, communicate with you about your account or transactions, and inform you about our policies and terms. If you no longer wish to receive email communications for marketing purposes, please contact us to opt-out anytime you want.
For safety and security-
We use personal data to verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies.
2. Disclosure of user data
We may employ third-party companies and individuals due to the following reasons:
To facilitate our services;
To provide the service on our behalf;
To perform website-related services; or
To assist us in analysing how our website is used.
We want to inform our website users that these third parties have access to your personal information. The reason is to perform the tasks assigned to them on our behalf such as website hosting, email services, marketing, sponsoring of sweepstakes, contests, and other promotions, auditing, fulfilling customer orders, data analytics, providing customer service, and conducting customer research and satisfaction surveys. However, they are obligated not to disclose or use the information for any other purpose.
Security
We value your trust in providing us your personal information, thus we are striving to use commercially acceptable means of protecting it. Unfortunately, the transmission of information over the internet is not completely secure and no method of electronic storage is 100% secure and reliable, and hence we cannot guarantee absolute security.
Once we receive your information, we utilize commercially reasonable procedures and security features to prevent unauthorized access.
Link to other sites
We provide links to other websites for your convenience and information. These sites may have their own privacy policies in place. We are not responsible for the content of linked sites or any use of the sites. This privacy statement applies solely to data collected by us through our products and services. We encourage you to read the privacy policies of any third party before proceeding to use their websites, products, or services.
Children’s privacy
We do not knowingly solicit or collect personal information from children under the age of 18 and use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. If you are under the age of 18 years then you must use the Platform, application, or services under the supervision of your parent, legal guardian, or any responsible adult.
Changes to the privacy policy
We may periodically change this privacy statement to keep pace with new technologies, industry practices, and regulatory requirements, among other reasons. We expect most such changes to be minor. Any non-material changes will take effect immediately upon posting of an updated Privacy Statement.
Contact Us
If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at care@theyellowbloom.com. If you do not agree with our privacy policy, please refrain from using our website any further.
(Due to current situations, we are operating with limited staff, there might be delay in responses your patience is highly appreciated)
Please note that our Company or its employees will never send any payment link or ask for sensitive information like VPA-UPI related, User ID, PIN, Internet Banking passwords, Card details, CVV No, OTP, etc, through phone/SMS/email or any manner. Please be educated and never share such details to anyone.