Blogs

When did we stop wearing cotton to run?

When did we stop wearing cotton to run? Somewhere along the way, we started believing that every physical activity needs a special fabric, and that anything called “sportswear” must be made from po...

Why Good Design Is Becoming the Ultimate Competitive Advantage

Why Good Design Is Becoming the Ultimate Competitive AdvantageThe rise of artificial intelligence has made design more accessible than ever. Today, anyone can generate hundreds of prints, colour pa...

What Does It Take to Build Something That Has Never Been Built Before?

What Does It Take to Build Something That Has Never Been Built Before?The recent launch of a privately developed Indian rocket made me think about something that has very little to do with rockets ...

Perhaps Freedom Is Also the Courage to Choose Differently

Perhaps Freedom Is Also the Courage to Choose DifferentlyAs Independence Day approaches, we often think about the freedom India achieved in 1947. We think about the freedom to govern ourselves, mak...

Every Discount Tells a Story. So Does Every Brand That Chooses Not to Discount.

Every Discount Tells a Story. So Does Every Brand That Chooses Not to Discount.As Independence Day approaches, the familiar retail season begins. Every marketplace is filled with banners announcing...

She Asked If It Was 100% Cotton. Then She Put It Back

She Asked If It Was 100% Cotton. Then She Put It BackAt a recent exhibition, a woman came to our stall and picked up one of our sets. She looked at it and asked me, “Is this 100% cotton?” I said ye...

Cotton Short Set for Women: The Everyday Essential Your Wardrobe Needs

Some clothes look good in the shopping cart but never become your favorite after they arrive. Then there are those outfits you reach for without even thinking. This is often the case with a good qu...

Cotton Nighty for Women: Where Comfort Meets Everyday Style

It is good to finally get into casual attire after an exhausting day. That's when the work is done, the day is ending and all you want to do now is relax. Therefore, what you wear is more important...

Cotton Kaftan for Women: The Everyday Outfit Every Wardrobe Needs

People always think the best clothes are the ones you never think twice about wearing. You get dressed, you make yourself comfortable, and you go on with your daily work. Whether you’re at your hom...

When everything can be designed quickly, thoughtful design becomes rare.

Why Good Design Is Becoming a Competitive Advantage Again The rise of artificial intelligence has made design more accessible than ever. Today, anyone can generate hundreds of prints, colour palet...