Blogs

The Land Where I Found It All

The Land Where I Found It AllDiscovering What Truly MattersThere comes a time in life when different pieces of your journey begin to connect in ways you did not fully understand while living throug...

I Never Connected With Nightwear — And That’s Where YELLOW BLOOM Began I will be honest.

I Never Connected With Nightwear — And That’s Where YELLOW BLOOM BeganI will be honest.Before starting Yellow Bloom, I had never really connected with nightwear. I have never worn a nighty, and eve...

Evenings Don’t Feel Like Evenings Anymore

Evenings Don’t Feel Like Evenings AnymoreThere was a time when evenings had a certain meaning.You did not need a clock to tell you it was time to slow down. As the light faded, there was a natural ...

What I learned after 3 failed attempts to enter offline retail

What I learned after 3 failed attempts to enter offline retailWhy it is so difficult for a digital D2C brand to enter offline retailBuilding a brand online and entering offline retail are two very ...

"It’s Just For Home’ Is The Most Expensive Lie."

"It’s Just For Home’ Is The Most Expensive Lie."There are very few decisions we make as quickly as the ones we make “for home.”Walk into a store, and the moment something is labelled as nightwear o...

From Runway to Retail

From Runway to RetailI was trained to create. I had to learn how to sell.I started on the runway, where my focus was on design, details, and creating something that felt complete in itself, but ove...

You Don’t Need to Check the Label Anymore. It’s Not Cotton

You Don’t Need to Check the Label Anymore. It’s Not CottonYou don’t need to check the label anymore because before you even touch the garment you already know it is not cotton.Every time I walk int...

When Did Fashion Become a Free Trial?

When Did Fashion Become a Free Trial?Over the past few months of building my YELLOW BLOOM, I have started observing a pattern that has made me pause and think more deeply about how we, as consumers...

Some Orders Are ‘Undeliverable.’ We Deliver Them Anyway.

Some Orders Are ‘Undeliverable.’ We Deliver Them Anyway.Not every customer is in a hurry. And that changes everything.In a system designed for speed, there are still places that fall outside the ma...

The most honest feedback I get is not in reviews, but in the questions customers ask before they trust you

The most honest feedback I get is not in reviews, but in the questions customers ask before they trust youIn my experience with YELLOW BLOOM , I have realised that reviews often reflect satisfactio...