Blogs

Between Where I Started and Where I Am

Between where I started and where I am lies a year of hard learning, tough choices, and quiet resilience. Yellow Bloom grew not through shortcuts or hype, but through clarity, repeat customers, and...

INDIA–EU FREE TRADE AGREEMENT: ARE WE ACTUALLY READY?

The India–EU Free Trade Agreement removes trade barriers, but it does not guarantee success in the European market. Europe is driven by design, not price, and long-term growth depends on strong des...

What 200 Influencer Collaborations Taught Me

After testing nearly 200 influencer collaborations for Yellow Bloom, the results challenged a popular belief. While influencer marketing is often positioned as a growth shortcut, real outcomes told...

When Pricing Becomes Noise, Not Truth

This post explores how pricing narratives often become noise rather than truth. Through real customer behaviour at Yellow Bloom, it reflects on why value, quality, and founder intuition matter more...

When people question your category, not your capability.

As Yellow Bloom grows, questions arise about choosing homewear and nightwear as a category. This post explores the difference between career thinking and entrepreneurial conviction, and why under-b...

Comfort Is No Longer Casual. It Is Intentional.

As daily life blurred the lines between home and outside, comfort evolved from a casual afterthought into an intentional design choice. This post explores how modern dressing now prioritises ease, ...

Makara Sankranti: The Subtle Shifts of the Sun That Shape Our Days

Makara Sankranti celebrates subtle shifts in the sun and daily life. This post reflects on how intentional homewear, like Yellow Bloom’s, aligns with these quiet rhythms — blending comfort, presenc...

Why Growth Doesn’t Come From Loyalty Alone

This post reflects on a key growth insight from the NSRCEL D2C bootcamp at IIM Bangalore — why loyalty alone doesn’t drive scale. It explores the role of mental and physical availability, light buy...

Building in an Overlooked Category — By Choice

An honest reflection on choosing to build Yellow Bloom in an overlooked category. This post explores the bias around sleepwear and homewear, and why comfort, trust, and daily relevance create deepe...

Between Where I Started and Where I Am

A year of building Yellow Bloom brought lessons in resilience, discernment, and steady progress. This post reflects on the realities behind brand building — from broken playbooks and hard d...