Blogs

Running Ads Is Not Marketing. I Learned It the Hard Way.

Running Ads Is Not Marketing. I Learned It the Hard Way.What I thought was growth… was just movement.I Thought I Was Doing Marketing for YELLOW BLOOM. I Was Only Running Ads.For the longest time, I...

Have We Forgotten How Real Cotton Feels?

Have We Forgotten How Real Cotton Feels?The Indian market has become so used to viscose and poly mix fabrics that many people today no longer remember how original cotton is actually supposed to fe...

Everybody Understands Inflation Until a Brand Increases Its Price

Everybody Understands Inflation Until a Brand Increases Its PriceInflation is accepted everywhere today — in petrol, groceries, school fees, flights, rent, and restaurant bills. But the moment a fo...

The Psychology of Unattended COD Orders

The Psychology of Unattended COD OrdersSometimes I wonder whether unattended COD orders are less about shopping habits and more about the psychology of convenience.While building YELLOW BLOOM, I ha...

The World Is Rewarding Visibility Faster Than Depth

The World Is Rewarding Visibility Faster Than DepthWe are living in a time where being constantly visible is often rewarded more quickly than quietly becoming exceptionally good at something.One of...

When Creativity Starts Getting Limited by Geography

When Creativity Starts Getting Limited by GeographyIndia became powerful not because every region stayed inside its own identity, but because people slowly learned to admire cultures far beyond the...

The Emotional Fatigue of Constant Selling

The Emotional Fatigue of Constant SellingThe modern customer is not only tired of being sold products. The modern customer is slowly becoming emotionally exhausted from being constantly marketed to...

Why The “Chanel Bag Theory” Is No Longer Limited To Luxury Fashion

Why The “Chanel Bag Theory” Is No Longer Limited To Luxury FashionPeople are no longer buying products only for utility. They are increasingly buying how a product makes them feel about themselves....

In The Race To Sound Impressive, We Forgot How To Communicate Clearly

In The Race To Sound Impressive, We Forgot How To Communicate ClearlyI genuinely enjoy connecting with new people on LinkedIn, and I try my best to reply whenever somebody reaches out. But lately, ...

We Are Becoming A Society That Documents Everything But Experiences Very Little

We Are Becoming A Society That Documents Everything But Experiences Very LittleOne of the biggest changes happening quietly in modern life is that people are slowly becoming more focused on recor...